Mycogen | Brand Extension

Growers are constantly inundated with promotions, offers and pointless handouts — we wanted to develop a direct mail piece that was actually beneficial and could help growers all year. Concept to execution, we developed One Step Ahead — a direct mail campaign sent out quarterly that firstly thanks our customers, then provides beneficial resources with their year round planting needs. 

Agency: Bader Rutter
Client: Mycogen Seeds
Role: Concept, Art Direction, Design
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