The Can-Am Spyder line of motorcycles are not for everyone but the launch of the F3 model took an aggressive approach to riding with it's muscular design and enough power to impress any rider. I was brought on to elevate the brand look and evolve it for the following model year with all campaign assets.
Agency: The Escape Pod
Client: Can-Am Spyder
Role: Concept, Art Direction, Design
Back to Top