The Can-Am Spyder line of motorcycles are not for everyone but the launch of the F3 model took an aggressive approach to riding with it's muscular design and enough power to impress any rider. I was brought on to elevate the brand look and take it out of the "Viagra" type of advertising it had while evolving all campaign assets for the 2015 and 2016 models.
Agency: The Escape Pod
Client: Can-Am Spyder
Role: Concept, Art Direction, Design