Cherwell is a tech company specializing in ITSM and they are one of the best, the same could not be said for their branding and advertising. A lot of their competitors had embraced a brighter, friendlier and approachable set of branding and Cherwell looked flat and uninviting — even for a tech company.

I kept all of the brand standards but simply took advantage of the color palette, making use of the entire font family and implementing more photography. The process was iteritave as we approached each project to see what could be made.
ADVERTISING CAMPAIGN
ART DIRECTION
CONCEPT DIRECTION
EDITORIAL LAYOUT
EVENT
PRESENTATION DESIGN
STRATEGY
TEASER VIDEO
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