Earthlete is a new type of eco-challenge that adapts to it's environment for the race it becomes. Depending on the location, it could include swimming, running, trail running, paddleboarding, mountain biking and wayfinding. Not quite a triathlon distance and challenge yet not as daunting as a grueling 24 hour challenge.

I decided to leverage a mark that had been mocked up by the founder and really leverage earth's elements along with photography always showing movement and a layout system to balance everything out. Messaging remains aggressive and intriquing, almost challenging to see if people are up for the event.
ART DIRECTION
BRAND IDENTITY
CONCEPT DIRECTION
LOGO DESIGN
SOCIAL MEDIA CAMPAIGN
STRATEGY
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