Earthlete is a new type of eco-challenge that adapts to it's environment for the race it becomes. Depending on the location, it could include swimming, running, trail running, paddleboarding, mountain biking and wayfinding. Not quite a triathlon distance and challenge yet not as daunting as a grueling 24 hour challenge.
I decided to leverage a mark that had been mocked up by the founder and really leverage earth's elements along with photography always showing movement and a layout system to balance everything out. Messaging remains aggressive and intriquing, almost challenging to see if people are up for the event.
SOCIAL MEDIA CAMPAIGN