In a partnership with the NCAA, Maytag developed an integrated campaign for the college football season — Powerful Pep Talks. Complete with pre-roll videos, promoted tweets, social GIFs and what could be my favorite, a custom emoji I developed. 
Agency: Digitas
Client: Maytag
Role: Concept, Art Direction, Design
Videos ran as pre-roll on Twitter and CBS online during select college game days.
With a simple nod to the Maytag Man and football, I developed a custom emoji that was part of every promoted tweet and sharable for consumer's own conversations as well.
PRELIMINARY EXPLORATION
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