The bright colors and bold graphics of beach apparel while vacationing as a youth left a deep impression on me with simply how arresting it was. This was all a departure from the typical collegiate aesthetic seen around the Midwest and where I grew up.

I decided to apply this classic Ocean Pacific design to the areas I spent most of my life living in a collaboration with Midwest culture.
apparel design
art direction
concept development
creative direction
design

logo design

// MORE TO COME //
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