The bright colors and bold graphics of beach apparel while vacationing as a youth left a deep impression on me with simply how arresting it was. This was all a departure from the typical collegiate aesthetic seen around the Midwest and where I grew up.
I decided to apply this classic Ocean Pacific design to the areas I spent most of my life living in a collaboration with Midwest culture.
APPAREL DESIGN
COLLATERAL
CONCEPT DIRECTION
LOGO DESIGN
// MORE TO COME //