Growers are constantly inundated with promotions, offers and pointless handouts — we wanted to develop a direct mail piece that was actually beneficial and could help growers all year. From concept to execution, we developed One Step Ahead — a direct mail campaign sent out quarterly that not only thanks our customers but provides beneficial resources with their year round planting needs. ​​​​​​​
Agency: Bader Rutter
Client: Mycogen Seeds
Role: Concept, Art Direction, Logo Design, Design