Threadline is a strategy agency that uses psychology and behavioral economics in it's approach to solving marketing problems. They needed an identity that stood out from their category while reflecting what the brand stood for.

I developed a mark that reflected their name while remaining compact and firm, not whimsical. The colors and design elements are simple shapes from the logo broken out yet provide illustration to an otherwise intangible process.
logo design
branding
collateral
website design

Agency | Strike 2
Copywriter | Matt Kaminsky

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